Home Pages

Your WashU Web Theme website’s home page can be the first opportunity for visitors to engage with your organization, program or event. As you develop your home page, we recommend reviewing the essential elements that create a home page that is effective for your goals.

Clear Purpose

An effective home page will clearly communicate who you are and what you do. Your headlines, images and layout should support your purpose or main message.


User Objectives: Why are users coming to your website and what will they want to do when they visit? A good home page creates a satisfying user experience, providing a clear path to the information users want.

Business Objectives: What do you want your users to do when they visit? A good home page also provides a clear and easy route towards the action you want users to take or the information you want users to have.

It’s important to consider both user and business objectives in the layout of your home page. In many cases, your business and user objectives will overlap or will be the same. If an element does not support either one, consider whether it’s truly necessary.