Text Only

Every internal page should start with a short summary paragraph. This first paragraph should be put in the lead style.

The rest of the paragraphs will have our standard paragraph style. In most cases, internal pages have a right sidebar that houses the current navigation for that section of the site. Make sure the right sidebar is selected under Layout Options in the editor.

In some cases, these pages will be all text. That’s fine.

Let’s talk headings (H2)

A heading separates a new section of the page, much like it would in a paper. Heading tags work to give browsers and search engines an outline of your page. As a result, you shouldn’t have an H3 without an H2 before it. We always use the H2 style when formatting a section’s heading. As a rule, never select a style based on how it appears.  

Sometimes topics have subheadings (H3)

Subheadings discuss a topic that falls under the heading but needs to be broken up into different topics. We always use H3 style for a subheading.

Rarely, you might have a sub-subheading (H4)

Heading styling continues down the line as we get more an more specific about a particular topic. Start with H2 and go from there.

This link example has more information about how and why headings are important.

Making Lists

Sometimes,  you might want to explain a process or make an ordered list. The process for making lists is simple:

  1. Write out your list, entering after each item
  2. Select the items in the list
  3. Click on the ordered list button in the editor
  4. Pat yourself on the back

Other times, you might have some points you want to break out into a list. This is what our bulleted list looks like:

  • Excellent point 1
  • Excellent point 2
  • Excellent point 3